YAYA’S ITALIAN ICE
Creative Direction Brand Strategy
Identity & Logo Design
Merch & Signage Design
The Brief
Yaya's Italian Ice is a Black women-owned mobile dessert service that brings authentic East Coast-style Italian ice to California. Founded by Michelle "Yaya" and her daughters, Brionna and Alexus, the business began as a summertime activity and has grown into a cherished family business. We were tasked to design a vibrant and engaging logo that reflects Yaya's commitment to fun, flavor, and community.
The Design Outcomes
The new brand design reflects Yaya's vibrant, inviting, and playful nature, incorporating colorful, engaging visual identity that communicates the brand's mission of bringing people together over delicious Italian ice. The visual identity features bright colors and fun graphics that appeal to all ages. This identity is applied across all branding materials, including the website, packaging, and promotional materials, ensuring a cohesive and attractive presence that clearly communicates what Yaya's Italian Ice is all about.
