YAYA’S ITALIAN ICE
Creative Direction Brand Strategy
Identity & Logo Design
Merch & Signage Design
The Brief
Yaya's Italian Ice is a new mobile dessert service, known for its East Coast-style Italian ice. The brand owners are from California and wanted to integrate the coastal influence into the brand. We were tasked to create a brand identity that highlights their commitment to adding flavor to local events and gatherings, emphasizing fun, flavor, and community in every scoop.
The Design Outcomes
The new logo reflects Yaya's vibrant, inviting, and playful nature, incorporating colorful, engaging visual identity that communicates the brand's mission of bringing people together over delicious Italian ice. The visual identity features bright colors and fun graphics that appeal to all ages. This identity is applied across all branding materials, including the website, packaging, social media, and promotional materials, ensuring a cohesive and attractive presence that clearly communicates what Yaya's Italian Ice is all about.
