FLORALERA
Creative Direction Brand Strategy
Identity & Logo Design
The Brief
Floralera is a boutique floral art studio with a mission to bring beauty and self-care into everyday life through flowers. Founder, Amarie wanted to create a floral brand that reflected empowerment and joy, while also highlighting the connection between nature and personal well-being. We were tasked with creating a vibrant, fun, and artistic brand identity that balances playful aesthetics with premium quality, targeting a design-conscious audience who values self-expression and creativity.
The Design Outcomes
The new Floralera identity centers around a whimsical, hand-drawn logo featuring a stylized flower, evoking both the brand’s floral inspiration and its playful, artsy vibe. The vibrant color palette of fuchsia, orange, lavender, and sage conveys a sense of energy and joy, while the hand-drawn typography adds approachability. The brand now stands out as a youthful yet refined player in the Houston floral industry, inviting customers to embrace everyday beauty with flowers that speak to the soul.
Brand Photography: Nneoma Aijwe
