Brand Strategy
Identity & Logo Design
Product Design
Breathe by Brandon
The Brief
Breathe by Brandon is a sunglasses line with a deeper mission to create a space for boosting energy, blocking negative energy, and transforming auras, with each pair of glasses representing a crystal with healing abilities. We were asked to design a new brand identity and logo that reflects the unique essence of the brand - a fusion of fashion and holistic wellness.
The Design Outcomes
The logo design represents a fresh, modern visual identity that resonates with Breathe by Brandon's focus on inclusivity, empowerment, and connectedness. The design elements and color palette are chosen to evoke a sense of balance, healing, and positivity while also feeling elevated and elegant.
