Bee Infinite App
Brand Strategy
Identity & Logo Design
UX Design
The Brief
Bee Infinite App — a holistic wellness app created by Bee Dejean, founder of Briklo, focusing on body, mind, and spirit wellness. We were tasked to create a new brand identity and logo that embodies the app's core values of holistic well-being, personal growth, and empowerment.
The Design Outcomes
The new logo is the word “Bee” with interconnecting lines that resemble and infinity symbol. It reflects the connection & balance between physical, mental, and spiritual well-being. The design uses colors and elements that evoke a sense of tranquility and progress fit for a lifetime.
