Soul Design Studios
Brand Strategy
Identity & Logo Design
Creative Direction
The Brief
Soul Design Studios, led by Chloé Jjárrí, is an interior design and styling firm dedicated to creating spaces that reflect the soul of their owners. The brand was born out of a deep passion for blending creativity with intention, with a focus on providing renter-friendly, non-permanent interior solutions. The founder wanted a brand identity that exudes boldness, creativity, and a connection to both people and their spaces.
The Design Outcomes
The new identity integrates bold, modern typography and organic shapes to represent the brand's forward-thinking yet soulful approach to interior design. The iconography draws from abstract, organic shapes reminiscent of furniture design and architecture, giving the brand a strong visual link to its core purpose.
