Brand Strategy
Identity & Logo Design
NYZ Accessory Shop
The Brief
Nyz Accessory's Shop is a boutique e-commerce jewelry store focusing on providing high-quality everyday accessories. Owner, Nyzeire, reached out to us for a rebrand. The brand's origin story—starting from a demand for Ny's personal nose ring styles on Instagram and evolving into a diverse range of accessories. The goal was to capture this journey and the essence of personal style expression in the new brand identity.
The Design Outcomes
The new logo reflects the personal, stylish, and unique nature of Ny's accessory selections. A fresh, modern aesthetic that aligns with the trendy and unique selections offered by the shop. The identity is designed to be versatile, resonating with both existing customers and new audiences.
Implementation: The new brand identity and logo are applied across various platforms, including the online store, social media, packaging, and marketing materials.
