PANA
Brand Strategy
Identity & Logo Design
The Brief
Pana is London-based a platform and community emphasizing well-being and culture, particularly centered on the African Diaspora. We were tasked to develop a brand identity that encapsulates the spirit of Pana — a blend of wellness, cultural richness, and a deep connection to African heritage.
The Design Outcomes
Drawing on the diverse offerings of Pana, from yoga and meditation to cultural retreats and community well-being, the goal was to create a visual identity that resonates with these themes while being approachable, fun and whimsical. The branding incorporated motifs and color palettes that hint at African cultural heritage, aiming to create a visual narrative that is both inviting and representative of Pana's focus on connecting the African Diaspora.
